Lego.

Spring campaign
/
Task
Based on Havas PR agency’s communication strategy to develop visual appearance of the advertising campaign.
Solution
To make this task real, we invited to cooperation one of the most famous advertising photographers in Ukraine, Oleksandr Morderer. We’ve worked together to develop sketches, cast children and make photoshoots.

One of the most amazing moments was how the Lego expert assembled the shapes of birds, flowers and clouds, which afterwards were used while shooting.
Client
Havas PR
LEGO Poland
Team
Moonstudio
Havas PR
Producer /
Dmytro Andrieiev
Producer /
Dina Protsenko
Photographer /
Oleksandr Morderer
Creative Director /
Pavlo Romaniuk