Advertising campaign "A piece of home"

Task

Develop a communication idea for the advertising campaign and a key message in accordance with the brand strategy. Ensure a high level of awareness of the Shchedryi Dar brand, retain existing and attract new customers.
Create a brand digital ad based on the advertising idea.

Solution

The harsh reality has forced many Ukrainian families to temporarily or permanently move from their homes, which were centers of stability and emotional comfort for them. In this lyrical appeal, we highlight the importance of various native trifles that are part of our "rituals of normalcy" and help us feel at home wherever we are. Among such things, Shchedryi Dar oil is native and useful, a part of your kitchen and the guarantee of those same morning pancakes, the smell of which will say, Here is home, and everything will be fine."

Client

Kernel is a world-leading and Ukraine's largest producer and exporter of sunflower oil, a key supplier of agricultural products from the Black Sea region to the world markets. Kernel exports its products to more than 80 countries worldwide. The company's strong core brands, all of which are among the top 4 leaders, include Shchedryi Dar, Stozhar, and Chumak Zolota.

Team

moon.

Producer /
Dmytro Andrieiev

Creative Director /
Oleksii Veduta

Art Director /
Tatiana Pestovav

Account Manager /
Katsiaryna Melnikava

Head of marketing department /
Olga Tverdokhlib

Director of marketing and sales of packaged products /
Sergey Roshchikov

Brand manager /
Mariana Golota

Shchedryi Dar