Kernel is a world-leading and Ukraine's largest producer and exporter of sunflower oil, a key supplier of agricultural products from the Black Sea region to the world markets. Kernel exports its products to more than 80 countries worldwide. The company's strong core brands, all of which are among the top 4 leaders, include Shchedryi Dar, Stozhar, and Chumak Zolota.
Client
Task
Develop a communication idea for the advertising campaign and a key message in accordance with the brand strategy. Ensure a high level of awareness of the Shchedryi Dar brand, retain existing and attract new customers.
Create a brand digital ad based on the advertising idea.
Create a brand digital ad based on the advertising idea.
Solution
The harsh reality has forced many Ukrainian families to temporarily or permanently move from their homes, which were centers of stability and emotional comfort for them. In this lyrical appeal, we highlight the importance of various native trifles that are part of our "rituals of normalcy" and help us feel at home wherever we are. Among such things, Shchedryi Dar oil is native and useful, a part of your kitchen and the guarantee of those same morning pancakes, the smell of which will say, Here is home, and everything will be fine."
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Team
Producer /
Dmytro Andrieiev
Dmytro Andrieiev
Creative Director /
Oleksii Veduta
Oleksii Veduta
Art Director /
Tatiana Pestovav
Tatiana Pestovav
Account Manager /
Katsiaryna Melnikava
Katsiaryna Melnikava
Head of marketing department /
Olga Tverdokhlib
Olga Tverdokhlib
Director of marketing and sales of packaged products /
Sergey Roshchikov
Sergey Roshchikov
Brand manager /
Mariana Golota
Mariana Golota
Shchedryi Dar
