Task
Develop an advertising campaign that highlights the key advantages of Manzora new coat collection. The campaign should convey the brand's aesthetic, reflecting the harmony of elegance, comfort, and modern style in every detail. Its goal is to convincingly demonstrate how the coats seamlessly complement both everyday urban looks and special occasions, creating a strong association with premium quality, refined taste, and inspiring the audience to explore the collection further.
Solution
We began this campaign by developing the name "Time to Bloom," a title that embodies the themes of renewal and transformation associated with spring. It reflects the seasonal energy of the collection while seamlessly aligning with the brand’s emphasis on timeless style and individuality.
Next, we focused on crafting a compelling visual narrative. Inspired by spring's blossoming landscapes, we designed a setting where floral arrangements became a vibrant backdrop, enhancing the craftsmanship and quality of the coats. The carefully balanced composition and textures highlighted the unique details of the collection while maintaining a consistent and cohesive aesthetic.
For brand positioning, we centered the campaign on a message of confidence and self-expression. The tone of voice was intentionally polished yet approachable, fostering a strong connection with the audience and emphasizing the versatility of the collection.
This project not only highlighted the key strengths of the new coat collection but also showcased Mirella Moda, Manzora, and a.gloss as a unified force in the market—capable of creating innovative and unique products that resonate with their customers.
Next, we focused on crafting a compelling visual narrative. Inspired by spring's blossoming landscapes, we designed a setting where floral arrangements became a vibrant backdrop, enhancing the craftsmanship and quality of the coats. The carefully balanced composition and textures highlighted the unique details of the collection while maintaining a consistent and cohesive aesthetic.
For brand positioning, we centered the campaign on a message of confidence and self-expression. The tone of voice was intentionally polished yet approachable, fostering a strong connection with the audience and emphasizing the versatility of the collection.
This project not only highlighted the key strengths of the new coat collection but also showcased Mirella Moda, Manzora, and a.gloss as a unified force in the market—capable of creating innovative and unique products that resonate with their customers.
Client
The emergence of the Manzora brand was a natural continuation of the successful journey of Mirella Moda and a.gloss, developed under the leadership of their visionary founder, director, and owner, Artur Holosnyi. Over the past five years, a thoughtful approach and the work of a dedicated team have not only strengthened the positions of the existing brands but also led to the creation of a new brand that quickly established itself in the market. This journey has elevated the brands to leading positions in the Ukrainian fashion industry, combining quality, innovation, and current global trends.
Manzora is a Ukrainian clothing brand that has confidently made a name for itself in both domestic and international markets. Its success is built on attention to detail, customer focus, and exceptional quality.
Manzora is a Ukrainian clothing brand that has confidently made a name for itself in both domestic and international markets. Its success is built on attention to detail, customer focus, and exceptional quality.
Time to bloom
Spring '21
Spring '21
Own the Spring
Spring '21
Awaken your style
Spring '21
Stand out, blossom
Spring '21
Coats that speak
Your style, our trust
Founder Artur Holosnyi
Manzora
Founder of the Ukrainian fashion brands Mirella Moda, Manzora, a.gloss/
Artur Holosnyi
Artur Holosnyi
Moonstudio
General producer /
Dmytro Andriev
Dmytro Andriev
Photographer /
Dmytro Rybakov
Dmytro Rybakov
Copywriter /
Ihor Telesh
Ihor Telesh
Team