To update already existing brand identity and to develop style of photos, videos, and design for social media content based on competitive analysis. The visual style should be clear and recognizable to the customers of Montis Magia.
After analyzing the competitors, we came to the solution that simple textures and background colors would be the best solution due to the fact that Montis Magia products themselves are bright and with a lot of details to pay attention to. Clean visual design was developed , but at the same time clinging to the eye for products’ details.
Montis Magia — the biggest store in Lithuania with goods for hiking and mountaineering.